Recommended Readings For High Tech CEO Entrepreneurs

  • Building A Successful Business
    Book, High Tech Start Up, “The Complete Handbook For Creating Successful New High Tech Companies”, by John L. Nesheim
    Book, Living On The Fault Line, “Managing For Shareholders Value In Any Economy”, by Geoffrey A. Moore
    Book, Marketing High Technology, “An Insiders View” by William H. Davidow
    Book, The Five Temptations of A CEO, “A Leadership Fable” by Patrick Lencioni
    Book, Presenting to Win, “The Art of Telling Your Story” by Jerry Weissman, Book
    Business plan VC Presentation Outline
  • Article /Documents/RitesOfPassage.pdf
  • Article /Documents/Educating_VC_Directors_final.pdf
  • Article /Documents/VCJ The Open Innovation Dilemma for VCs.pdf
  • Article in Harvard Business Review February 2006, “The Founder’s Dilemma” by Noam Wasserman,, Reprint R0802G – “Most entrepreneurs want to make a lot of money and to run the show. New research shows that it’s tough to do both.”
  • Article in Harvard Business School Business Working Knowledge Newsletter, “Top Ten Legal Mistakes Made by Entrepreneurs”
    Article on Business Models On The Web
  • Article in Harvard Business Review on “Managing (Creating A Positive) Your Professional Image” by Laura Morgan Roberts Image
  • E-book Strategic_Role_Product_Management.pdf
  • Book, Blueprint to a Billion, “7 Essentials to Achieve Exponential Growth”, by David G. Thomson
  • Article in Harvard Business Review Oct. 1996, “Why C.E.O’s Succeed (and Why They Fail)” by Edward F. Tuck and Timothy Earle

Personal Success

  • Book, Success Built To Last, Creating A Life That Matters, by Jerry Porras, Stewart Emery, Mark Thompson
  • Book, The How of Happiness, “A Scientific Approach To Getting The Life You Want” by Sonja Lyubomirsky
  • Book, Transitions: Making Sense of Life’s Changes by William Bridges
  • Book, The Last Lecture, by Randy Pausch

Personal Investing

  • Book,  Unconventional Success, “A Fundamental Approach to Personal Investing”, by David F. Swensen
  • Book, The Black Swan, “The Impact of the Highly Improbable”, by Nassim Nicholas Taleb
  • Book, Finding Financial Wisdom in Unconventional Places, by Michael J. Mauboussin
  • Book, The Intelligent Investor, by Benjamin Graham

Contact Us

Ken Schroeder
TechVenture Management

P.O. Box 670
Los Altos, CA 94023


You don’t need a permit to have a baby and you don’t need a coach to be a professional CEO. Why is that?..
When a CEO has a really tough decision to make there are very few people s/he can consult in complete privacy and free of any agenda – not the team, not the board, not the investors, not even friends. Ken was a perfect and discreet sounding board for me in those times. He helped me find my blind spots, gave me good tools to look at the issues, and pushed me out of my comfort zone. He was extremely responsive when needed. Definitely a good investment.

Paul Rochester
CEO Layer 7 Technologies, CEO PS’Soft Inc., CEO Conformative Systems, Board Member Evolve Software, formerly SVP Sun Microsystems