Recommended Readings For High Tech CEO Entrepreneurs

  • Building A Successful Business
    Book, High Tech Start Up, “The Complete Handbook For Creating Successful New High Tech Companies”, by John L. Nesheim
    Book, Living On The Fault Line, “Managing For Shareholders Value In Any Economy”, by Geoffrey A. Moore
    Book, Marketing High Technology, “An Insiders View” by William H. Davidow
    Book, The Five Temptations of A CEO, “A Leadership Fable” by Patrick Lencioni
    Book, Presenting to Win, “The Art of Telling Your Story” by Jerry Weissman, Book
    Business plan VC Presentation Outline
  • Article /Documents/RitesOfPassage.pdf
  • Article /Documents/Educating_VC_Directors_final.pdf
  • Article /Documents/VCJ The Open Innovation Dilemma for VCs.pdf
  • Article in Harvard Business Review February 2006, “The Founder’s Dilemma” by Noam Wasserman,, Reprint R0802G – “Most entrepreneurs want to make a lot of money and to run the show. New research shows that it’s tough to do both.”
  • Article in Harvard Business School Business Working Knowledge Newsletter, “Top Ten Legal Mistakes Made by Entrepreneurs”
    Article on Business Models On The Web
  • Article in Harvard Business Review on “Managing (Creating A Positive) Your Professional Image” by Laura Morgan Roberts Image
  • E-book Strategic_Role_Product_Management.pdf
  • Book, Blueprint to a Billion, “7 Essentials to Achieve Exponential Growth”, by David G. Thomson
  • Article in Harvard Business Review Oct. 1996, “Why C.E.O’s Succeed (and Why They Fail)” by Edward F. Tuck and Timothy Earle

Personal Success

  • Book, Success Built To Last, Creating A Life That Matters, by Jerry Porras, Stewart Emery, Mark Thompson
  • Book, The How of Happiness, “A Scientific Approach To Getting The Life You Want” by Sonja Lyubomirsky
  • Book, Transitions: Making Sense of Life’s Changes by William Bridges
  • Book, The Last Lecture, by Randy Pausch

Personal Investing

  • Book,  Unconventional Success, “A Fundamental Approach to Personal Investing”, by David F. Swensen
  • Book, The Black Swan, “The Impact of the Highly Improbable”, by Nassim Nicholas Taleb
  • Book, Finding Financial Wisdom in Unconventional Places, by Michael J. Mauboussin
  • Book, The Intelligent Investor, by Benjamin Graham

Contact Us

Ken Schroeder
TechVenture Management

P.O. Box 670
Los Altos, CA 94023


I have had the pleasure of working with Ken as both a CEO and a board member. He has an incredible ability to understand the goals and motives of all parties involved in a venture backed company – customer, employees, investors, etc. His years of experience give Ken instant credibility with all of these groups of people. He is tough but always fair in his interactions and understands the importance of adjusting his role to each individual situation. Ken is an expert at strategic value creation and tactical execution for the companies that he works with. I look forward to not only continuing to work with Ken but hope to expand the relationship in the future.

Jim Couniham
General Partner Prism Ventureworks